As mentioned in my previous post, “I f*cking love science” (and similar websites) does an awful lot right. It uses its highly effective hooks to: inform subscribers about breakthroughs in science they may otherwise overlook, provide links to online scientific seminars and help to break down some of the negative stereotypes surrounding scientists. However, it also gets a few things wrong e.g. It uses worn out memes that contain inaccurate science and which misrepresent the scientific methodology.
There is no problem with using memes, flowery quotes and pretty pictures per se. But, if you are going to continue using them, then please at least do something useful, mildly innovative, and teach the scientific methodology. Require people to engage their critical faculties and understand some of the issues in modern science and society. I had a go when I was bored. Please click the link below and let me know your thoughts! (some zooming required)
Science is hard. It requires skill, hard work and dedication. You regularly feel over worked, under paid and under valued. But, you do it because you love it! Please play the game. 🙂